The 2025 Edition of Search Evolution Summit
This was the 1st edition of Search Evolution Summit!!
This is how Search Evolution Summit 2025 looked like
How it went
A summary of our 1st edition
We wanted to create something special in Cluj-Napoca, and also something new for Romania: the first conference dedicated exclusively to SEO and AI Search.
What started as an idea in the spring of 2025 became reality in September, when we actually made it happen! We managed to bring together top speakers, from leading local specialists to international experts, for a full day of insights and networking.
We’re truly grateful to the Romanian community that joined us for this first edition. We also thank our international participants for joining us, we hope that you enjoyed the Romanian food and experience.
The main idea was simple: real experts with actionable talks, and plenty of opportunities for networking & exchanging cool SEO ideas.
A full day about SEO
12 expert speakers
2 advanced workshops
Networking, tasty food & good drinks
The speakers from the 1st edition of Search Evolution Summit
These were the people who talked about SEO at our first edition!
Andrei Țiț
Andrei Țiț is a product marketing expert and the Head of Product Marketing at Ahrefs.
His talk was about: How to win in AI search
Alex Nigmatulin
A seasoned marketing and digital communications expert with over 15 years of experience in sales& marketing.
His talk was about: SEO in PR (and vice versa)
BIBI the link Builder
Bibi the Link Builder is a link building expert and the founder of BibiBuzz, an agency known for its creative, data-driven approach.
Her talk was about: How To Come Up With Endless Linkable Assets
Adrian Clipotă
Adrian is a growth marketing expert and co-founder of Digital Mint. He has experience in multiple industries, including SaaS, real estate, eCommerce, and iGaming.
His talk was about: iGaming Case Study
Laura Văduva
Laura Văduva is an in-house SEO Specialist and part-time freelancer with over 7 years of experience in digital marketing.
Her talk was about: RegEx in SEO: Data Filtering & Report Building
Roman Petrușca
Roman is a SEO & Growth Marketing Consultant with 8+ years of experience in highly competitive niches: betting, casino, crypto.
His talk was about: iGaming Case Study
Mihai Mateiaș
Mihai is a Semantic SEO Consultant who specializes in helping SaaS and SEO companies. He focuses on developing holistic SEO strategies designed to boost profits and help businesses recover from Google penalties.
His talk was about: Topical Maps & Semantic Strategies
Robert Niechciał
SEO for 21 years, engineer for 14, data head since forever. Co-founder at SensAI Academy and CTO at Vestigio. Cutting-edge tech lover, especially when said tech can be utilized for optimization.
His talk was about: SEO in the era of AI Search
Ryan Jones
Ryan is an SEO specialist with a decade of experience and is the Marketing Manager at SEOTesting. During the course of Ryan’s career he has worked agency-side, in-house, and worked on his own freelance projects.
His workshop was about: Advanced SEO Testing Principles
Damian Sałkowski
Damian is an entrepreneur and SEO expert with 15 years of experience. On a daily basis, he develops several ventures, including Senuto and SensAI, focusing on the use of data and AI in SEO. A speaker at dozens of industry conferences, author of several books and numerous professional articles.
His talk was about: SEO 2030 – A Vision for the Industry in the Age of AI
Paweł Sokołowski
Pawel Sokolowski is a visionary leader at the forefront of AI-driven content optimization. As the CEO of NEURONwriter, he has pioneered the development of advanced AI technologies that are reshaping the future of search.
His workshop was about: How to Optimize Content to Lead AI Searches
Alexandru Drimba
Alexandru is an SEO Specialist and the co-founder of Mixtazure. He previously worked in both in-house positions and on the agency side and has direct exposure to industries like: SaaS, Real Estate, and Fintech.
His talk was about: Cool stuff about links
Testimonials
Feedback from our previous attendees
Attendees, speakers, or partners, they all loved our first edition from 2025! Our goal for 2026 is to maintain the same quality, so that you can enjoy yourself once again (and make the conference even better!).
“If search is evolving, we’d better keep evolving with it. That’s why I hopped over to Cluj this week for the Search Evolution Summit, brilliantly organized by Mixtazure.
A full day of sharp talks, hallway conversations, and fresh ideas to take back home. ✈️📝
As I explore the future of search in paid, the SEO perspective was a great reminder that search is evolving as an ecosystem – not just a channel.
Big thanks to the speakers and everyone I got to exchange thoughts with – those in-between-session chats often spark the best insights.”
Digital Strategy Manager @ Veeam Software
“After a long break, we at DataForSEO finally decided to show up offline…and it turned out to be an experience full of energy and inspiration.
It was a pleasure to connect in person with our partners at Search Evolution Summit by Mixtazure, and see the genuine interest from top-tier SEO experts and leading companies in what we’re building, from APIs to no-code solutions. See you all next year!”
CMO @ DataforSEO
“On Friday, I had the privilege of joining the very first Search Evolution Summit in Cluj. Impeccable organization, inspiring speakers and some of the best conversations I’ve seen in the past years around marketing. Kudos to the organizers, this first edition already felt like a benchmark event within the industry. For me, the takeaway is simple: Marketing today isn’t about creating more content (nicely said to noise 😊). It’s about being clear, being different and building trust with people and increasingly, with the systems they rely on. “
Director of Marketing @ DigitalPerformance
Our 2025 edition partners
These were our partners for the 1st edition. Thank you for helping us bring our conference idea into reality!
